This chapter elaborates on the double meanings within the book. These two meanings include ideology and semiotics. Saussure's ideas of semiotics were located in the beginning of the book. Roland Barthes uses this chapter to discuss ideology and the way it is used in the media. He noticed that newspapers, art, and common sense were often "dressed up by reality". Basically, this means that society has changed the perception we have by looking at different things in media. Barthes also stated that "myth is a language". This is a very interesting idea because it can be interpreted differently. It is kind of confusing because the statement makes it seem like you can communicate by telling myths to each other. Barthe defined a myth as the way in which an object utters its message.
Roland Barthes was a very intellectual literary and cultural theorist that wrote the book, Mythologies. He believed that anything in society has a different meaning that can be perceived differently. For example, he used the idea of professional wrestling. One group of people may see professional wrestling as a revolutionary sport or activity, whereas other people may see it as a very fake performance. This is how Barthe studied. He would find the underlying mystification "in the way popular culture and everyday life is presented to the public". Then, he would compare his findings to semiology and find the deeper meaning of the signs and meanings.
His book, Mythologies, is "characterized by fascinating insights into aspects of everyday things that generally escape our attention". For example, the detergent Omo claims that it can clean "deep". However, linens and clothing are not "deep". Myths are all around us in our everyday lives, and it is our job to find them and understand their true meanings.
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