Chapter 33

This chapter starts off with Hans Magnus Enzenberger's ideas of the human mind. He includes the statement, "What is going on in our minds has always been, and will always be, a product of society." This is a very true statement because how we perceive things affects the way we act, speak, and think, which also affects society. The media targets our minds to attract them to their brand or whatever they are trying to sell or convey. Enzenberger argues that our minds are "industrialized" because we cannot completely control the contents of our minds. This is also a true statement because sometimes our minds tend to think of things that you do not want to imagine. He also argues that the media is what has made our minds industrialized and can be known as the "mind-making industries". Our minds are triggered to think of what the media wants us to think. If a company is advertising a very expensive, fashionable pair of shoes, then the mind is going to always revert to the idea that shoes that are expensive are more fashionable then shoes that are cheap. Even if shoes may look the same, but have a different brand name, the mind has convinced us the more expensive pair are better.