Introductory Paragraph for Creative Brief

Consumers often have trouble debating between various healthy foods and beverages. There are so many beverages that are advertised as the "healthiest" drink that someone should consume. However, not all of these drinks are as nutritious as they say they are. FUZE is the only drink that is really beneficial towards a person's health. FUZE is a line of all-natural heath drinks that are nutritious and tasty. The goal for this creative brief is to trigger the minds of consumers using different advertising techniques and commercials to get them to realize that FUZE is the only correct solution for their dietary needs.