Chapter 40

Michel de Certeau stated that narratives, "cover the event" and make our legends out of it. De Certeau is referring to the media. In the world we live in, we are surrounded by narratives. In the morning on the way to work or school, we hear narratives in the car on the radio. At night, we see and hear narratives on the television. These narratives "organize in advance our work, our celebrations, and even our dreams". Our society is "defined by stories (the fables constituted by our advertising and informational media), by citations of stories, and by interminable recitations of stories". De Certeau describes the word imprint by meaning how narratives affect us everyday, but we are not always conscious of them.